ELEVEN®

Client Experience

Case Studies

  • Red Bull: Experiential Marketing

    Red Bull collaborated with ELEVEN to pioneer groundbreaking event experiences in the emerging energy drink market. One notable initiative was the “Get It On Record” campaign, an immersive multi-engagement experience that was awarded the Collegiate Event of the Year and expanded to a national scale in its second year. Additionally, the inaugural US Crashed Ice event, now a signature Red Bull spectacle, engaged new consumers and helped establish Red Bull’s presence in the energy drink sector. ELEVEN’s expertise in branding and promoting these programs positioned Red Bull as a leader in experiential marketing and a reputable beverage brand for a new generation.

  • Polaris RZR: New Category Launch

    ELEVEN was engaged to support Polaris in branding and launching the Polaris RZR (pronounced Razor), a new vehicle category that became the most successful power sports launch in decades. ELEVEN was responsible for producing the national print campaign, consumer brochure, and marketing collateral. This launch not only introduced the Polaris RZR to the market but also solidified its position as a leader in the power sports industry.

  • Crestliner: Category Expansion

    ELEVEN partnered with the iconic Crestliner fishing boat brand to expand their market share by entering the growing pontoon boat category. ELEVEN was responsible for Crestliner’s brand positioning, launching a comprehensive national ad campaign, and designing the catalog, which included overseeing the production of photo and video shoots from stern to bow. ELEVEN’s support guided Crestliner to effectively grow in new markets.

  • Clarins Lounge

    Clarins faced the challenge of training non-employed retail sales associates to effectively sell its premium skincare and cosmetics products. ELEVEN addressed this by designing and building an innovative online training platform. This platform included a rewards program, shared best practices, and an industry news component, all aimed at motivating retail sales associates to actively participate in the training. The initiative successfully engaged these associates and significantly increased sales for Clarins. By emphasizing sampling strategies, the training also aimed to attract new customers, further enhancing Clarins’ corporate ecommerce growth strategy.

  • Trek Project One

    ELEVEN assisted Trek in enhancing the Project One web platform to optimize its mobile and tablet compatibility and streamline integration with factories and suppliers. This involved linking the configurator through live web calls to Trek’s global factories and suppliers, enabling real-time calculation of delivery times for build-to-order bikes. Additionally, the platform provided Trek’s retail partners with notifications of pending sales and customer information, enhancing operational efficiency and customer service.

  • Med Tech, Pharma, and Optical

    ELEVEN has been entrusted to launch numerous medical products for leading global brands. Our support has included sales enablement, development of marketing materials, and the creation of a HIPAA-compliant clinic ordering interface.