Tony Hessburg is a business-focused, strategy-minded marketing executive with 25 years of experience providing forward-thinking marketing, branding, digital transformation, and channel management for global brands. Before founding a marketing and interactive agency, he worked in corporate roles in motorsports and alpine sports. He has launched numerous brands, products and software applications. He has successfully disrupted traditional business and commerce models.

Highlights + Client Portfolio

Rebecca Laird has fifteen years of experience as a project manager in both client-side and agency roles. Throughout her career, she has dedicated her time and responsibilities to elevating standards, processes and digital tools used for effective, on-time, on-budget project delivery. Her willingness to collaborate with internal and client stakeholders enables a workflow that is realistic, achievable and encourages transparency.

Beyond her professional endeavors, you will likely find her playing a board game, riding her Triumph Bobber on scenic byways, or trying out a new craft brewery.

Skill Highlights / Certifications + Client Portfolio

Alex Denholm brings over 20 years of agency experience, specializing in managing client relationships to drive results through strategic brand and technology initiatives. Previously, Alex co-founded an agency in New York City with offices in London and Yerevan. He has also been instrumental in launching multiple start-ups, including development houses, social media platforms, and video-on-demand services. His collaborative approach spans across diverse cultures and job functions, reflecting his commitment to delivering excellence regardless of project size or scope.

Outside of work, Alex enjoys spending time with his family—Jennie and their mischievous dog, Toad—while learning the piano at 40 and battling Toad’s recent digging efforts to grow grass in the yard.

Highlights + Client Portfolio

Jeremy Wolfe is a skilled senior developer, and a veteran at heading up full-stack web projects. His hands-on experience after many years of tackling small web projects for friends and family eventually solidified as the foundation of a professional career starting in the early 2010s.

Over a decade in the industry has refined Jeremy’s expertise in numerous technologies, which serves as guidance in his role planning tech projects and leading development teams. At the same time, he continues to excel at building custom web platforms as well as integrations with existing systems.

Outside the office, Jeremy can be found honing his photography skills, traveling to places warmer than Minnesota, or tinkering in the garage.

Client Portfolio

Brent Leland is a thought leader and consultant who has spent the last 25 years driving transformation in fast-growing, complex manufacturing, retail, and consumer products companies. He chaired the advisory board of Advancing AI Wisconsin, was the CIO of Trek Bicycle and held various finance, supply chain, engineering, and IT roles earlier in his career for Spectrum Brands (formerly Rayovac), Hewlett-Packard, Loral, and General Dynamics. Additional previous clients include Sub-Zero Wolf, Milwaukee Tool, Fiskars, Johnson Outdoors, and Stoughton Trailers.

Highlights + Client Portfolio

Fred is an experienced marketing executive specializing in business development, strategic growth, and innovation. With a career spanning multiple global sports, fitness, health, and wellness firms, he has successfully led teams through digital transformation, organizational transformation, and cross-unit integration. A lifelong competitive athlete, Fred has developed innovative products for numerous sporting goods companies, including Nike, where, as Global Product Line Manager, he launched new products for soccer, hockey, and volleyball.

Fred’s career was significantly shaped by his service as a rescue swimmer in the United States Navy, where he earned two rescue pins. As part of the H-60 aircrew, he logged over 1,000 hours of flight time and received a two-star Southwest Asia Service Medal.

Highlights + Client Portfolio

Carlos Abler is an enterprise digital transformation leader, content strategist, award-winning content producer, customer experience and business innovation strategist, and thought leader on how to connect sustainability and social impact to business via the combination of social innovation and content marketing.

Carlos has 26 years of experience in digital content and application strategy; 15 years experience as an enterprise digital transformation consultant; 35 years of experience in theater direction, performance, and public speaking; 20 years of experience in event conception and execution; 15 years of experience in focus on the Internet as a platform of human empowerment; 35 years of experience as a researcher and educator in fields combining cultural theory, psychology, the history of religions, history, marketing and business, and various anthropological areas of focus.

Highlights + Client Portfolio

London is a marketing management professional with 25+ years of experience in the medical device industry. She has had the opportunity to work in the orthopedic spine, cardiology, oncology and diabetes markets as well as consult on numerous marketing projects in the healthcare industry.

She has held management positions in large strategic companies such as Boston Scientific and Medtronic. She now consults for select Medical Device clients in strategic planning, business development, sales channel evaluations, distributor management, and regional commercialization.

Experience + Skills

Nicole Etheridge is a leading media strategist and buyer with over 18 years of experience on both the agency and brand side. Her work covers a broad spectrum of clients from large, global brands to start-ups across a variety of industries: automotive, CPG, tech/software, luxury, healthcare and B2B. She is someone who likes to solve problems and is a lifelong learner who is always willing to roll up her sleeves and do the heavy lifting on every project.

Highlights + Client Portfolio

Leanne Johnson is a marketing and media strategy consultant who has spent the last 19 years helping organizations achieve their performance goals through consumer journey mapping, end-to-end campaign orchestration, marketing operations and data analysis. She is also an independent consultant and fractional executive for small and mid-tier organizations. Prior roles include leading the Digital Marketing Strategy practice for Perficient, a global digital consultancy and VP of Digital at the Milwaukee Bucks as well as several niche agencies.

Highlights + Client Portfolio

Beth Mushel is an accomplished sales professional in the Media and Ad Tech space, with extensive experience selling enterprise-level SaaS, DaaS, DSP, and data ecosystems. She excels at building and developing high-performing teams and the next generation of leaders at both startups and large organizations, creates processes for structuring teams and go-to-market strategies, and leverages data to inform pipeline management.

With her experience managing teams, Beth leads with integrity, garners internal trust, and deflects praise downstream. She fosters a positive, creative, and collaborative culture where all team members can thrive, engendering loyalty, positivity, reduced turnover, and increased productivity.

Areas of Expertise

Sug Shin is a dynamic professional with over a decade of experience in project management, creative production, and organizational development. His diverse career spans non-profit disaster relief, early-stage private equity development, and film and theater production. An entrepreneurial spirit, Sug has been a pivotal part of launching several start-ups, including real estate development, a musical theater company, an award-winning web series, and a car wash company. His passion lies in collaborating with innovative people to amplify unheard voices, elevate new perspectives for new synergies between commerce and creation.

Highlights

Landon Hall has over 22 years of leading design and CPG experience. In addition, he has substantial experience in the food, consumer healthcare, and consumer electronics industries. His eye for smart and purposeful design has helped guide brands such as 3M, Disney, General Mills, Walgreens, Bass Pro Shops, Cabela’s, Duracell, Boston Scientific, Kroger’s, and more. He has been an ELEVEN Associate since 2013.

Client Portfolio

Brendan Loughrey is an internationally awarded creative director, copywriter, and conceptual marketing consultant. Over the past 18 years, he has worked on both the agency and client sides of the advertising and marketing world. He excels in leading creative teams in branding, interactive, broadcast and print campaigns. He has produced websites, mobile apps, direct mail, press kits, incentive programs, product naming and promotional campaigns. Brendan holds dual BAs in Journalism and Mass Communications from the University of St Thomas and has been an ELEVEN Associate since 2003.

Highlights + Client Portfolio

Sara loves solving problems. From social to video to traditional and everything in between, she drives engagement and leads. As a strategic-minded writer, she finds ways to say things simply while elevating the work. She strives to make clients’ jobs easier by becoming a brand expert, then delivering work that gets noticed and drives action. She’s collaborative, easy to work with, and loves a good challenge.

Client Portfolio

Jon Stone has elevated brands and won awards for over 20 years as both a designer and creative director. He has managed global creative teams across digital, e-commerce, and retail experiential worlds. His strong sense of strategy helps brands discover themselves, while his design pushes them to be who they want to be in the future. He’s a collaborator with an opinion. A reader who thinks visually. An idea guy with an eye for details. From national retailers to high-tech start-ups, he believes he is both experienced—and just getting started.

Client Portfolio

Lisa Hall embodies creative ideation in all forms of Media: omni-channel campaigns, broadcast, digital, print, retail, popup events, photoshoots, naming and more. She has left an indelible mark through her collaborations with a spectrum of brands and industries, notably making impactful contributions to the world of apparel. Her creative prowess shines through, reflecting a keen understanding of the unique needs and storytelling nuances that different sectors demand.

Highlights + Client Portfolio

Abby is a multi-disciplinary creative with 15 years of experience focusing on video production, graphic design, and event production. She has extensive experience producing creative ranging from the healthcare industry for clients like Mayo Clinic, Medtronic, and UnitedHealth Group, to the consumer/retail industry with clients like Google, Target, and Walgreens.

As a creative, Abby is always eager to learn and grow. She believes that methodical organization, an open mind and a healthy dose of playful creativity are keys to the success of any project. Her skill set covers design all forms–graphic, digital, visual and packaging–as well as video, cinematic and event production.

As a human, Abby is passionate about mental health, playing outside, coffee, and of course, dogs. Outside of work you can often find her hiking or paddle boarding with her dog Lucy, or playing board games with friends and family.

Client Portfolio