ELEVEN Solutions

Tony Hessburg

Managing Partner + Strategist


Tony Hessburg is a business-focused, strategy-minded marketing executive with 25 years of experience providing forward-thinking marketing, branding, digital transformation, and channel management for global brands. Before founding a marketing and interactive agency, he worked in corporate roles in motorsports and alpine sports. He has launched numerous brands, products and software applications. He has successfully disrupted traditional business and commerce models.

Highlights + Client Portfolio

  • Architected and piloted an international med-tech academy providing commercial diligence and market preparedness assessments on novel innovations as a feeder program for investors and global med tech brands
  • Developed and managed worldwide marketing, branding and public relations programs for Polaris
  • Key role in migrating the Polaris brand to a new, younger demographic
  • Managed US operations for Swiss-owned Palmer Snowboards and facilitated in growing the brand to the market share leader in the premium price point snowboard category
  • Wide range of marketing and product management including skis, snowboards, optical lenses and personal watercraft
  • Administered UX/UI of Oracle/ATG, Demandware, and Magento e-commerce initiatives for several global brands including UNICEF, Laura Mercier, and Nyakio
  • Managed front-end development and technical support for numerous e-commerce platforms and custom retail channel applications including for Deluxe Corporation, Finish Line, Hallmark, JBL, Kohler, Lumens, Ranger Boats, Reliable, and Trek Bikes
  • Managed professional athlete relations for Polaris, Palmer and Hart
  • BS Applied Economics with a focus in socioeconomics, international trade, and market analysis. Wall Street Journal Achievement Award recipient for academic distinction