ELEVEN Solutions

Nicole Etheridge

Media Strategist + Sales Manager


Nicole Etheridge is a leading media strategist and buyer with over 18 years of experience on both the agency and brand side. Her work covers a broad spectrum of clients from large, global brands to start-ups across a variety of industries: automotive, CPG, tech/software, luxury, healthcare and B2B. She is someone who likes to solve problems and is a lifelong learner who is always willing to roll up her sleeves and do the heavy lifting on every project.

Highlights + Client Portfolio

  • Media Research - Develops audience segmentations to understand motivations, beliefs and media consumption (MRI/Simmons), user journey and competitive analysis (Vivvix, Comscore and Pathmatics.
  • Media Strategy – Lead strategies for clients with $100 budgets to $500MM+ across linear, digital, social and CPC channels and provided an omnichannel approach to investments.
  • Media Negotiation and Buying - Over 14 years of experience buying, placing and negotiating media across all channels: Linear TV, Terrestrial Radio, OOH, Digital (programmatic, direct to publisher or network buys), sponsorships and experiential.
  • Social and Search Certified – Ability to execute, measure and optimize investments across social media channels and paid search.
  • Guest Lecturer / Mentor – Meet with Digital Marketing classes at the University of Minnesota – Twin Cities to talk about trends in digital, the job market and brand strategy. Five years in the University of Minnesota Alumni Association mentoring over eight graduate students throughout their graduate years within the School of Journalism and Mass Communication.
  • Nicole graduated with a BS in Marketing – Strategic Advertising from the University of Minnesota – Twin Cities and an MBA from The University of St. Thomas in Marketing and Finance.
  • Previous Clients include Toyota, Nissan, Sony Theatrical, General Mills, Cargill, Berkshire Hathaway Home Services, Palo Alto, Neiman Marcus, TUMI, Madison Industries, Rayovac, United Health, Timberwolves, Quest, Marc Anthony Beverages and Tiktok.