ELEVEN Solutions
team-1

Leanne Johnson

Digital Marketing + Media Strategist

team-1

Leanne Johnson is a marketing and media strategy consultant who has spent the last 19 years helping organizations achieve their performance goals through consumer journey mapping, end-to-end campaign orchestration, marketing operations and data analysis. She is also an independent consultant and fractional executive for small and mid-tier organizations. Prior roles include leading the Digital Marketing Strategy practice for Perficient, a global digital consultancy and VP of Digital at the Milwaukee Bucks as well as several niche agencies.

Highlights + Client Portfolio

  • Digital Marketing Strategy – Develops digital marketing strategies for enterprise clients like Ford Commercial, Advance Auto Parts, Novant Health and American Nurses Association across their full digital ecosystems.
  • Marketing Technology Assessments – Led Martech assessment which analyzes current state platform capabilities, gaps and inefficiencies to evaluate and define future state roadmaps for clients like Trane, Toyota and Fossil.
  • Persona & Journey Development - Ability to develop customer personas rooted in owned data and customer intel as well as mapping out the customer journey (s) and service blueprints to inform marketing as well as optimize internal processes.
  • Media Strategy, Planning & Execution – Deep experience in developing campaign strategies, go to market plans as well as managing the ongoing execution for brands like Remington, Rayovac and Advance Auto Parts
  • Analytics & Insights –Significant hands-on analytics experience from managing campaign marketing data, developing dashboards to acting as the insight connector.
  • Leanne holds an MBA from the University of Wisconsin-Whitewater and BA in Communications from the University of Wisconsin-Madison. Leanne is a certified Compression Planner and serves as an Executive in Residence for the Center of Professional Learning at Viterbo University.
  • Previous clients include Neiman Marcus, Palo Alto, Republic Services, Advance Auto Parts, American Nurses Association, Trane and UW Health, Ford Commercial, Rayovac and Remington.