ELEVEN Solutions

Brent Leland

Senior Business + Technology Strategist


Brent Leland is a thought leader and consultant who has spent the last 25 years driving transformation in fast-growing, complex manufacturing, retail, and consumer products companies. He chaired the advisory board of Advancing AI Wisconsin, was the CIO of Trek Bicycle and held various finance, supply chain, engineering, and IT roles earlier in his career for Spectrum Brands (formerly Rayovac), Hewlett-Packard, Loral, and General Dynamics. Additional previous clients include Sub-Zero Wolf, Milwaukee Tool, Fiskars, Johnson Outdoors, and Stoughton Trailers.

Highlights + Client Portfolio

  • Strategic Assessment Leadership – Led several strategic initiatives at Sub-Zero Wolf including a Customer Experience Digital Transformation, Supply Chain Roadmap, BI Roadmap, and NPD Current State Assessment.
  • Thought Leadership – Presented at many events and led executive workshops focused on leveraging disruptive technologies and innovative growth strategies.
  • Technology Leadership – As Trek Bicycle’s first CIO, led a multi-year technology transformation bringing them into the modern era. Developed strategic technology roadmaps and served in interim leadership roles for a variety of clients.
  • Entrepreneurial Experience – Founded two consulting companies focused on innovative and technology-enabled growth strategies. Led a retail Point-of-Sale (POS) software company called Ascend in use by over 1,000 independent bike dealers. Adopted operating principles from successful software companies (agile, crowd-sourced innovation, etc.) to achieve the top market share in the US bike industry.
  • Analytics & Insights – Extensive experience both as a hands-on analyst and as a solution builder. These included scenario planning, predictive modeling, retail analytics, BI roadmaps, and leading analytics teams.
  • M&A, Integration Leadership – Led significant portions of IT and finance integrations for several large acquisitions as Spectrum Brands grew from a $300M North America battery company to a $2.6B global consumer products company.
  • Brent holds an MBA from Stanford and a BS in Aerospace Engineering from the University of Florida and is a certified Vistage speaker.